0e0 advocates a natural and dynamic lifestyle, taking “discovering random combinations in life” as its brand philosophy. Through product and packaging experimentation, it aims to express an attitude towards life that freely adapts to daily changes. In terms of visual design, we leverage the distinctive graphic sense of the 0e0 characters to create various font combinations, blending into two visual styles: “linear” and “scatter.” These styles correspond to the basic functions of the “chain” and “pendant” jewelry, respectively. In packaging design, we emphasize the impression of printing traces, allowing room for unexpected occurrences in each package, constituting a brand-driven natural and random lifestyle experiment.
