2022, Visual Identity / Packaging
The home furnishing brand GOSESUMMER was established in London in 2023, dedicated to promoting and disseminating traditional Chinese craftsmanship as well as diverse folk cultures in the United Kingdom and European markets. GOSESUMMER is derived from Middle English "GOSESOMER," originally referring to a period in autumn that is unusually warm and comfortable. Its current meaning also conveys the idea of delicate gauze. The logo design is inspired by the fleeting atmosphere of a gentle breeze passing through thin gauze, aiming to reflect the brand's soft and comfortable essence.
家居品牌GOSESUMMER于2023年在伦敦成立，致力于在英国以及欧洲市场传播中国传统手工艺以及丰富多元的民俗文化。GOSESUMMER源自中世纪英语 GOSESOMER，原指秋天中热得有点反常而令人舒适的时段，现意也为轻柔的薄纱。标志设计来源于微风拂过薄纱的瞬时氛围图景，意在体现现品牌柔和与舒适的内核。
