2021, Visual Identity / Packaging
LIRU is a gallery specializing in the exhibition and sale of collector-grade jade. Its visual identity is based on the texture of the stone itself, with geometric shapes formed through line cutting summarizing the inherent rugged qualities of the stone. The low saturation color scheme highlights the warm and humble character of jade, aiming to recreate the uncarved beauty of the stone through a simple visual language.
砾如是一家专注收藏级玉石展示与销售的艺廊，视觉形象从石材本身的质感出发，经过线条切割的几何形概括了石材本身粗粝的特质，低饱和度的配色则彰显了玉石温润与谦逊的品格，力图通过简单的视觉语言重现石材本身未经雕琢的美感。
