The Cumulus International Association of Universities and Colleges of Art, Design, and Media was founded in 1990 and is headquartered in Helsinki, Finland. The theme of the 2023 Cumulus conference was “Interpreting Love,” for which we designed the visual identity system. As an international collaborative conference held across multiple locations, we used diverse textures—such as rough red walls, lush greenery, and flowing glaze—to symbolize the different venues. Through this materialized visual language, the design conveys the underlying spiritual qualities embodied by the images.
