aranya Theater Festival Guidance System 2024
阿那亚戏剧节导视2024
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In the wayfinding design for this theater festival, the overall Aranya campus posed a challenge due to its large size and the theaters being dispersed across different areas. Helping audiences easily find their desired venues thus became the core task of the navigation system.
We drew upon the object-referent relationship from the main visual, assigning each theater an absurdist icon. These icons function like the nicknames we casually give places when chatting with friends. For example, "Lonely Outer Theater" and "Lonely Library" were represented by a "solitary sailboat" and a "broken window" (based on associative imagery); the "Arts Center Amphitheater" was a "French horn" (linking the word "round" to a circular object); the "Red House Theater" was a "red flag" (linked by color); the "Phase 9 Theater" was a "beach lounger" (the shape of the number nine resembles a reclined chair)… And if you wanted to find the "Rehearsal Hall," you would simply follow the "boot" icon on the wayfinding signs.
This method of navigating feels much closer to real life. Ultimately, you might spot a yellow flag fluttering in the distance, marked with a boot, and turn to your companion to say: "I’m here—it’s right at the boot."
在本次戏剧节的导视设计中，由于阿那亚的整体园区面积过大，每个剧场又分散在不同的区域。如何令观众轻松找到想去的剧场，便是整个导览系统的核心任务。
我们利用了主视觉描述的物像指代关系，为每个剧场选择了一个荒诞的物象作为图标。这些图标就像是我们在生活中和朋友聊天时，给那些具体地点起的外号。例如：“孤独外剧场”与“孤独图书馆”分别是“孤单的帆船”和“破碎的窗户”（意向的对应）；“艺术中心圆形剧场”是“圆号”（以“圆”字对应圆形的物体）；“红房子剧场”是“红旗”（颜色的对应）；“九期剧场”是“沙滩躺椅”（“九”字的形态与躺椅的形态对应）…… 如果你希望前往“排练场”，那么你在沿途的导视牌上找“靴子”就对了。这种寻找地点的方式恰巧更贴近我们的真实生活。最终，你会在远处看到一面黄色的旗帜，迎风飘着一只靴子，或许这时你会对同伴说：“我到了，就在靴子这儿”。
