CAFA Graduation Season - Ready To GO 中央美院毕业季 - 蓄势待发
2021, Key Visual
For the “2021 CAFA Graduation Season,” we created a visual system spanning three stages. The three themes—“READY TO TOGETHER,” “READY TO GO,” and “READY TO BOOM”—were each extended into distinct visual graphics, forming a progressively unfolding narrative rhythm. In terms of imagery, we chose ropes, springs, and balloons as the core elements, metaphorically representing the tension gathered in preparation, the momentum of release, and the joy of ascension. Through dynamic video, these elements were animated along different trajectories to vividly interpret the diverse states of being “ready to go”—from coiling and tightening to sudden release—echoing the graduates’ surging creativity while amplifying the festive and jubilant atmosphere unique to graduation season.
在“2021中央美院毕业季-蓄势待发”中，我们为其打造了贯穿三个阶段的视觉系统。三个主题“READY TO TOGETHER”、“READY TO GO”和“READY TO BOOM”分别对应不同的视觉图形延展，形成层层递进的叙事节奏。在视觉意象的选择上，我们以线绳、弹簧和气球作为核心元素，分别隐喻“蓄势”中凝聚的张力、弹射的动势与升腾的喜悦。通过动态视频，这些元素以不同的运动轨迹生动诠释“蓄势待发”的多元状态——从缠绕收紧到骤然释放，呼应毕业生蓬勃待发的创造力，也烘托出毕业季特有的欢快节日氛围。
