CAFA Graduation Season-Loading...
中央美院毕业季-加载中...
2022, Key Visual
The graduating class of 2022 experienced the most intensive period of “online learning” during the pandemic, with memories of campus and classrooms shifting onto electronic screens. In the visual identity design, we drew from two defining features of screens—“pixels” and “variability”—as the primary elements for composing the visuals. The theme, “Loading…”, reflects a common scene throughout these students’ years of study and creation, while also carrying a wish that, once fully loaded, they will step into a broader, more expansive future.
2022年的毕业生是疫情时代下经历“线上教学”最为密集的一届,大家对校园和课堂的记忆转移到了一块块电子屏幕中。在视觉形象的设计中,提取了电子屏幕“像素”与“可变”这两大特征作为组织画面的主要视觉元素,而主题“加载中Loading…”也是本届毕业生求学与创作生活中经常出现的场景,也祝愿同学们在加载完成后能有更广阔的空间。
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