2020, Visual Identity / Packaging
Located in the Food Collection of Xintiandi South Block, Shanghai, “Da Ji Wu” specializes in Japanese-style light meals. The logo’s silhouette blends the tranquility of “sunrise over Mount Fuji” with typography, forming a visual landscape composed of the elements “sun,” “mountain,” and “house.” Meanwhile, the red and green drawn from South Wind, Clear Sky evoke a sense of visual belonging while transporting diners to the modern metropolis of the Far East.
位于上海新天地南里食集的“大极屋”主营日式简餐，标志的廓形将“日出富岳”的静谧与文字融合成一副由“日”、“山”、“屋”三种意向构成的图景。而“凯风快晴”中的红绿在寻觅视觉归属感的同时，更将食客们带向远东那个摩登的现代都市。
