Definite Capital Management
正定私募基金
2025, Branding / Visual Identity
Definite Capital Management is a technology-driven quantitative private equity firm. The team draws on top talent in computer science, mathematics, statistics, and other technical disciplines, applying cutting-edge technology and research achievements to financial investment. The company is committed to utilizing advanced techniques such as deep learning for quantitative trading in secondary markets. We refined and upgraded its original brand identity, designing a comprehensive visual application system that includes the core brand graphic, auxiliary graphics, brand colors, and functional icons. The design emphasizes the technological attributes of deep learning in quantitative finance, presenting a sharper sense of innovation and rational order compared to traditional industries, and establishing a distinctive visual identity system unique to the brand.
正定私募基金 Definite Capital Management 是一家科技驱动的量化私募公司。团队依托于顶尖的计算机、数学、统计等理工科专业人才,将最前沿的技术与研究成果应用于金融投资领域。致力于在二级市场运用深度学习等先进技术进行量化交易。 我们为其优化升级了原有的品牌标识,提炼设计了品牌核心图形、辅助图形、品牌色彩、功能性图标等视觉应用系统。设计上我们着重突出了量化金融中深度学习的科技属性,对比传统行业具有更加鲜明创新性与理性的秩序感,挖掘出一套具有品牌特色的视觉识别体系。
Other Projects