EAST KYLIN Medical Techology
东麟医疗
We carried out an organic deconstruction and reorganization of the traditional qilin motif, applying a standardized visual treatment while preserving the traces of hand-drawn expression. For the typography, we selected a typeface with a strong sense of modernity that nonetheless retains classical serif characteristics, aiming to achieve a visual presence that feels substantial and grounded, yet sharp and dynamic at the same time.
我们对传统麒麟的形象进行了有机的拆解与整理，在保留手绘痕迹的同时进行规范化的视觉处理。在字形上我们选择了现代意味浓厚，却保有古典衬线特征的字体进行适配，意在使整体呈现出厚重感的同时兼具凌厉明快的视觉感受。
