2024, Branding / Visual Identity / Packaging
DYMONLATRY is an independent fashion designer brand known for its distinctive dark aesthetic and pioneering experimental metal structures, garnering attention in footwear, bags, accessories, and related fashion fields.
We provided the brand with conceptual consulting, refining its brand story and visual strategy, and reshaping its visual identity. In the logo design, we optimized the original uppercase English wordmark and created a lowercase version for use across different sub-line contexts. Additionally, we designed a graphic logo based on the initial “D,” exploring urban adventurism from a female perspective—constantly shifting roles amid the tension between the individual and the environment, and expanding the boundaries of self. In the VI system application, we developed a range of combined materials for online, offline, and product scenarios, building a cohesive brand tone and immersive visual atmosphere.
DYMONLATRY 是一家独立时尚设计师品牌，其鲜明的暗黑主义风格，先锋的实验性金属结构，在鞋履设计、包袋设计、配饰设计等相关时尚领域备受关注。
我们为品牌提供了概念咨询，梳理了品牌故事与视觉策略，并重塑了视觉形象。在标识设计中，我们将原有的大写英文标识进行了优化，并设计了小写英文标识配合品牌不同的支线场景使用，同时我们制作了品牌首字母“D”的图形标识，挖掘女性视角下的都市冒险主义，在个体与环境的冲突中不断变幻角色，开拓自我的边界。在 VI 的系统应用中，分别涉及了线上/线下/产品等不同场景的组合物料，形成一套完整的品牌调性与视觉氛围。
