festcamp
2025, Visual Identity
In camping culture, a bonfire is more than just a source of light and heat; it serves as a spiritual coordinate for communal gathering. The logo's graphic uses the primitive structure of stacked firewood as its base, employing upward geometric extensions to simulate the flickering of flames and the moment energy is unleashed. It symbolizes the reigniting of inner passion as campers return to nature. Whether it is a chair, a desk, or a tent, every element shares the structural DNA of the core bonfire symbol. This visual logic of "everything born from the campfire" demonstrates that all equipment and activities at the campsite essentially exist around that core spiritual flame.



在露营文化中,火堆不仅是光与热的来源,更是社群聚合的精神坐标。标志图形以篝火堆叠的原始结构为底座,通过向上的几何延伸,模拟火苗跳动、能量生发的瞬间。它象征着露营者回归自然时,内心热情的重新点燃。无论是椅子、桌子还是帐篷,均共享了核心火堆标志的结构。这种“皆由营火而生”的视觉逻辑,展示着露营地中的一切装备与活动,本质上都是围绕着那团核心精神的火焰而存在的。
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