2021, Branding / Visual Identity / Packaging
Hyalur is the first hyaluronic acid food brand in China, launched by Bloomage Biotech. Its visual identity originates from an extension of the Chinese character “黑” (black), combined with the outline of the Arabic numeral “0,” abstracted into a symbol with Chinese character features. The rounded contours and vibrant color palette aim to create visual resonance with a young consumer group.
黑零是华熙生物推出的国内首个玻尿酸食品品牌，视觉形象源自对汉字“黑”的扩展，与阿拉伯数字“0”的廓形相结合，抽象成一个具有汉字特征的图形，圆润的轮廓与鲜亮的配色则试图与年轻的客户群体建立视觉上的共鸣。
