Longyanlai Springcode is a lifestyle brand specializing in bird’s nest products. We combined abstract forms of swallows and flowers, using the contrasting visual qualities of lines and planes to present two emblematic variations: “swallow returning to the flower” and “flower in bloom.” In the visual system, the design not only emphasizes the enduring quality of bird’s nest as a traditional Chinese tonic but also highlights its connection to contemporary young lifestyles, conveying the brand’s philosophy of natural, healthy, and refined living.
隆燕来Springcode是一家主打燕窝的生活方式品牌。我们结合了以燕与花的抽象形态,并利用线与面的不同视觉感受,呈现花“归燕”与“花开”两种标识面貌。在视觉系统应用中,不仅强调燕窝作为中国传统滋补产品的品质与隽永,更注重其与当代年轻人生活方式的连接,传达出品牌自然、健康、精致的生活理念。