msmk
2023, Branding / Visual Identity / Packaging
This design draws inspiration from the shape of cookware and aims to highlight the utilitarian core of the MSMK brand. The MSMK brand name emerges in a sliding manner within the geometric shapes of the cookware, injecting a touch of dynamism under the utilitarian brand manifesto. Auxiliary graphics are derived from the abstract forms of the brand's entire line of cookware products, not only enriching the brand image but also serving as a product retrieval system applied to packaging.
MSMK 是一家深耕跨境电商平台多年的厨具品牌。在品牌转型之际,我们以锅具器型为来源,重新建立一套以实用主义为品牌内核的视觉形象。品牌名称以滑动的方式出现在锅具的几何图形中,在“实用为先”的品牌纲领下寻得一丝活跃。辅助图形为品牌全线产品器型概括所得,在丰富品牌形象的同时,也作为一种产品检索系统应用到包装中。
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