2022, Visual Identity / Packaging
As a new generation medical equipment brand, 锘顿 (NuoDun) positions its visual language in a more international context, with its English name translated as “NOW TURN”, conveying the meaning of “Transformation, Right Now!” In the logo design, English characters serve as the core element, with flexible elongation to create a set of variable letterforms. This design establishes a visual connection with the functional forms related to oral instruments.
锘顿作为新一代医疗器械品牌，我们将视觉语言放在更加国际化的背景之下，其英文名称命名为“NOW TURN”，取“转变，就现在！”之意。标志设计中，以英文字符作为标志本体，以可变的拉长字符灵活延展至一套英文字形，与其口腔器械相关的功能形态形成一定的视觉链接。
