ONE MOMENT is a trend-focused brand targeting Gen Z, for which we developed the brand logo and core visual system. The design features a custom sans-serif typeface with vertically offset and overlapping letter combinations, creating a lively and playful modern visual symbol. The straightforward and casual construction of the logo system echoes the brand’s free-mixing personality. In application, a primarily black-and-white palette with accents of high-saturation colors balances street style with refinement, establishing a bold and cohesive visual identity that resonates with the aesthetics and lifestyles of modern youth.
ONE MOMENT 是面向 Z 世代的潮流品牌，我们为其打造了品牌标识与基础视觉系统。设计通过定制非衬线字体和上下错位交叠的字母组合，构建出灵动俏皮的现代的视觉符号。标识系统轻松直接的构成方式，呼应品牌自由混搭的穿搭理念。应用上以黑白为主、高饱和色点缀，平衡街头感与精致度，建立起鲜明统一的视觉形象，连接起现代青年的审美与生活方式。
