Overfind is a clothing brand that emphasizes tailoring and silhouette, offering young people a way of dressing that moves from complexity to simplicity, while seeking to make simplicity intriguing. In its brand identity design, we interpret this concept through irregular hand-drawn shapes, redefining the paradigm of how clothing and the body merge, and constructing a visual system centered on the exploration of the body.
Overfind是一家强调剪裁与版型的服装品牌，为年轻人提供由繁入简的穿搭方式，试图让简单的事物变得有趣。在其品牌形象的设计中，我们以不规则的手绘图形来诠释品牌理念，重新定义衣服与身体相结合的范式，围绕对身体的探索建构一套视觉体系。
