"Ant Forest" is an offline environmental advocacy campaign launched by Ant Forest at Hangzhou’s Tianmuli. In its visual identity, we used the gathering and dispersing of pixel dots as the core element—symbolizing how individual efforts can drive away the desert and form a lush green landscape, echoing Ant Forest’s call for a low-carbon lifestyle for all. Inspired by the various plants from Ant Forest, the design extends into different growth scenarios, achieving both visual richness and a scientifically grounded sense of authenticity.
