2023, Visual Identity / Packaging
Shanzu is a kitchenware brand rooted in traditional Chinese culinary culture. In our design, we emphasize a visual fusion of tradition and modernity. Classic colors and patterns on utensils are used to express its distinctive brand culture, highlighting the brand's understanding and contemplation of the new Chinese culinary tradition.
膳祖是一家基于中国传统饮食文化的厨具品牌，我们在设计中强调传统与现代融合的视觉感受，通过经典色彩和器具纹样表达其独特的品牌文化，突显品牌对于新中式烹饪传统的理解与思考。
