Sliit
2021, Visual Identity / Packaging
The theme of this year’s graduation season is "Direction Of The Heart." We use the image of a "weathervane" to represent the complex emotions shared at graduation. Winds rise and clouds scatter, winds still and clouds gather—just as students once entered the campus with the Central Academy of Fine Arts as their goal, and now, at graduation, must face their own life choices. We hope that in the future, everyone can calmly follow the voice of their heart.
品牌名 Slit 取“狭长的切口”之意,我们选择物理学中“双缝干涉实验”所生成的图像作为品牌视觉形象的核心概念。以这个在实验中可观测却不得实证的公案来象征品牌,希望以饰品作为枯燥生活的切口,窥见平行世界中另一个自己。
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