THELi is a natural modern home paint brand dedicated to developing modern materials that are naturally resilient and environmentally friendly for living spaces. Its characteristics rely on the creative brushstrokes of each individual, presenting a diverse range of effects in the mix and flow, forming complex and subtle natural textures. In the brand's visual design, we derive the concepts of “within the space” and “beyond the object” from the structural and edge forms of a cube. These concepts correspond to two product series: LiME WASH wall paint and LiNSEE DYE wood paint. The symbol “厘” is used as a scale symbol for measuring space and objects, integrated into the design of the brand logo, visual identity, packaging, and other applications.
