Future unknown 2.0
未未来
2024, Visual Identity / Key Visual
We arrange and reorganize ten rectangles representing the main topics of the event to form a dynamic visual unit. Using this unit in a continuous four-square pattern, we create the outline of the three characters "未未来" ("未来" means future) as the core graphic. When two layers of grids with the same layout move relative to each other at a certain rate, the graphics create a dynamic grating effect between occlusion and visibility. This generates a progressively evolving effect based on "physicality," constantly emerging between the unknown and the readable.
“未未来”是中央美术学院设计学院的品牌活动,旨在讨论设计教育的前沿资讯与无限可能。我们将代表活动主要议题的十个矩形进行排列和重组,形成一个具有运动感的视觉单元,并以该单元进行四方连续,生成三个汉字的廓形作为核心图形。两层布局相同的栅格按照一定速率做相互运动时,图形会在遮挡与显现之间形成光栅动态,生成一种基于“物理性”的渐进效果,在未知与可读之间不断隐现。
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