Under the Mid-Autumn Moonlight
月圆中秋
2022, Visual Identity
“Full Moon Mid-Autumn” is a Mid-Autumn Festival-themed brand event organized by CAEG. The logo is inspired by the tradition of admiring osmanthus flowers under the full moon during the Mid-Autumn Festival. The four petals of the osmanthus flower gracefully rotate, symbolizing the changing phases of the moon. Eventually, they come together to form a full round moon, expressing the beautiful wishes of a full moon during the Mid-Autumn Festival.
“月圆中秋”是中国对外艺术展览有限公司承办的一项中秋主题品牌活动。标志从中秋望月赏桂花的意象出发,桂花的四瓣花型花瓣飘逸转动,随着月相的阴晴变幻,最终合为一轮圆月,表达月圆中秋的美好祝愿。
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